Whether it’s an exercise in corporate storytelling to share your organisation’s journey to success, or you want to create a more focused project synthesis or conference report, a Chronicle showcases your standing as a leader. These books lend credibility and authority to your public image through attention to detail, research and rigour.
Company Chronicles are generally written for public audiences, including:
clients and customers,
founders,
management and the board,
employees,
members,
stakeholders,
partners,
industry peers,
investors and funders,
journalists,
policy-makers, and
the general public.
Event Chronicles
Amplifying the impact of your event
A Chronicle turns an experiential event, such as a conference, into a written record containing key knowledge and insights. While conference videos are commonly published post-event, they don’t add anything over and above the original experience. In contrast, a carefully crafted synthesis transforms information and ideas shared on-stage into a sense-making resource.
In particular, an Event Chronicle provides curated insights and evidence-based perspectives, comments on relationships, integrates understanding of gaps and areas of dissonance, lays out implications for industry and/or government, and ultimately manages multidimensional themes efficiently and impactfully.
A Chronicle can include the forum’s purpose, summaries of presentations, panels, Q&A sessions and break-out sessions, as well as contact information and links to key resources. But the secret sauce is that it clearly communicates key themes drawn from multiple sources, and can reach into the future to discuss recommendations and aspirations.
Event satisfaction surveys/reports can also be provided.
Based on attending and recording your event, these Chronicles also draw on client knowledge, understanding of the intended audience, checking back with speakers, and additional research as needed. A simple, attractive design format is used to integrate text and images, or a professional designer can be engaged.
Output: A full digital manuscript with images integrated throughout, with all content approved by you, and completed to a publishable standard. A digital print file that allows you to produce unlimited physical copies as required.
Time and cost: Completing your Chronicle can take 4-6 weeks and cost from $6000 to $30,000 (+gst) depending on the size and length of your event, output requirements, and travel.
Five Ways You’ll Benefit from Producing an Event Chronicle:
1 An Event Chronicle provides an overview of your event that highlights what’s most important now and into the future. It can be a quick, accurate content tool for in-house comms staff.
2 A Chronicle supports post-event action as a resource for attendees who have enjoyed the in-person experience, but have not synthesised deeper meaning from all the information and ideas shared, or recorded names of people and organisations they want to follow up with.
3 A Chronicle extends your event’s reach to those who were unable to attend but who are interested in the topic area or industry.
4 A Chronicle contains expert knowledge and examples that constitute evidence for use in industry-specific proposals and submissions to government. Policymakers can also easily access important insights into your industry and be guided on what it means for them in their roles.
5 A Chronicle provides tangible value-add for event sponsors through demonstrating their commitment to a topic area, region or industry. Partners could use this resource as a gift for their clients, or as a tool for informing their employees.
Company Chronicles
Telling the stories behind remarkable companies
This type of Chronicle captures the story of a company, group, or initiative: it provides a timeline of what happened, when and why. It records contributions to your industry and community, and shares your leadership in new knowledge and innovation. A Chronicle can illustrate your expertise in business and your ability to meet the needs of your customers and clients. For longstanding family enterprises, a Chronicle can include both your private and public histories.
Interviewing key people and drawing insights from your written records effectively turns archives into an engaging, professional narrative.
Output: A full digital manuscript with images integrated throughout, with all content approved by you, and completed to a publishable standard. There is the option of professionally printed and bound copies of your Chronicle, together with a digital print file so you can reproduce unlimited copies as required.
Time and cost: Completing a Company Chronicle can take 6 weeks to 5 months depending on the size and purpose of your book, the number of interviews needed and any background research required. The price range is likely to be $15,000 to $50,000 (+gst).
Five Reasons You’ll be Pleased You Produced a Company Chronicle:
1 A Company Chronicle is the perfect way to mark a significant milestone – 25 years in business? Conclusion of a successful project? Entry into a new export market?
2 A Chronicle captures voices, details and experiences that would otherwise be forgotten over time. In particular, your origin and growth stories are recorded, as well as your expertise and practices, and new innovations and impacts can be highlighted.
3 A Chronicle can strengthen your brand, clarifying your values and competitive offerings for customers and other stakeholders.
4 A Chronicle records the triumphs, as well as acknowledging the challenges and lessons that have shaped your organisation. The contributions of key people are celebrated; this may be particularly meaningful for longstanding family businesses.
5 A Chronicle situates your organisation in relation to external factors such as politics, technology developments, the environment or economic trends, as well as discussing relationships with your industry and community.
Organisational Chronicles: Chronicling your Company’s Achievements, Influence and Leadership