Whether it’s an exercise in corporate storytelling to share your organisation’s journey to success, or you want to create a more focused project synthesis or conference report, for example, a Chronicle showcases your standing as a leader. These books lend credibility and authority to your public image through attention to detail, research and rigour.
Organisational Chronicles are generally written for larger, public audiences, including:
clients and customers,
founders,
management and the board,
employees,
members,
stakeholders,
partners,
industry peers,
investors and funders,
journalists,
policy-makers, and
the general public.
Event Chronicles
Amplifying the impact of your event
These Chronicles turn experiential events such as a conference into written records containing key themes and insights. They can include the forum’s purpose, summaries of presentations, panels, Q&A sessions and break-out sessions, as well as contact information and links to key resources. They can also reach into the future by discussing recommendations and aspirations.
Five Ways You’ll Benefit from Producing an Event Chronicle:
1 A Chronicle provides an overview of your event that highlights what’s most important now and into the future.
2 A Chronicle supports post-event action as a resource for attendees who have enjoyed the in-person experience, but have not necessarily remembered all the information and ideas shared, or recorded names of people and organisations they want to follow up with.
3 A Chronicle extends your event’s reach to those who were unable to attend but who are very interested in the topic area or industry.
4 A Chronicle contains expert knowledge and examples that constitute evidence for use in industry-specific proposals and submissions to government.
5 A Chronicle provides tangible added value for event sponsors through demonstrating their commitment to a topic area, region or industry.
Organisational History Chronicles
Corporate Storytelling
This type of Chronicle captures the story of a company or group: it provides a timeline of what happened, when and why. It records contributions to your industry and community, and shares your leadership in new knowledge and innovation. Interviewing key people and drawing insights from your written records effectively turns archives into an engaging, professional narrative.
Five Reasons You’ll be Pleased You Produced an Organisational History Chronicle:
1 A Chronicle is the perfect way to mark a significant milestone – 25 years in business? Conclusion of a successful project? Entry into a new export market?
2 A Chronicle captures voices, details and experiences that might otherwise be forgotten over time. In particular, your origin and growth stories are recorded, as well as your expertise and practices, and new innovations and impacts can be highlighted.
3 A Chronicle can strengthen your brand, clarifying your values and competitive offerings for customers and other stakeholders.
4 A Chronicle acknowledges the challenges, triumphs and lessons that have shaped your organisation.
5 A Chronicle outlines your organisation’s links with external factors such as politics and economic trends, as well as connections with your industry and community.
Corporate Chronicles: Chronicling your Company’s Achievements, Influence and Leadership.