Whether it’s an exercise in corporate storytelling to share your organisation’s journey to success, or you want to create a more focused project synthesis or conference report, a Chronicle showcases your standing as a leader. These books lend credibility and authority to your public image through attention to detail, research and rigour.
Organisational Chronicles are generally written for public audiences, including:
clients and customers,
founders,
management and the board,
employees,
members,
stakeholders,
partners,
industry peers,
investors and funders,
journalists,
policy-makers, and
the general public.
Event Chronicles
Amplifying the impact of your event
A Chronicle turns an experiential event, such as a conference, into a written record containing key themes and insights. It can include the forum’s purpose, summaries of presentations, panels, Q&A sessions and break-out sessions, as well as contact information and links to key resources. In addition, a Chronicle can reach into the future by discussing recommendations and aspirations. Event satisfaction surveys/reports can also be provided.
Output: A full digital manuscript with images integrated throughout, and completed to a publishable standard (online). A digital print file that allows you to produce unlimited physicalcopies as required.
Time and cost: Completing your Chronicle can take 4-6 weeks and cost from $6000 to $30,000 (+gst) depending on the size and length of your event, output requirements, and travel.
Five Ways You’ll Benefit from Producing an Event Chronicle:
1 An Event Chronicle provides an overview of your event that highlights what’s most important now and into the future.
2 A Chronicle supports post-event action as a resource for attendees who have enjoyed the in-person experience, but have not necessarily remembered all the information and ideas shared, or recorded names of people and organisations they want to follow up with.
3 A Chronicle extends your event’s reach to those who were unable to attend but who are interested in the topic area or industry.
4 A Chronicle contains expert knowledge and examples that constitute evidence for use in industry-specific proposals and submissions to government.
5 A Chronicle provides tangible value-add for event sponsors through demonstrating their commitment to a topic area, region or industry. They may use the resource as a gift for their clients, or as a tool for informing their employees.
Organisational History Chronicles
Corporate Storytelling
This type of Chronicle captures the story of a company or group: it provides a timeline of what happened, when and why. It records contributions to your industry and community, and shares your leadership in new knowledge and innovation. A Chronicle also illustrates your expertise in business and your ability to meet the needs of your customers and clients. For longstanding family enterprises, a Chronicle can include both your private and public histories.
Interviewing key people and drawing insights from your written records effectively turns archives into an engaging, professional narrative.
Output: Full digital manuscript with images integrated throughout, and completed to a publishable standard (online). Professionally printed and bound copies of your Chronicle as agreed, together with a digital print file so you can reproduce unlimited copies as required. Note: there is no page limit.
Time and cost: Completing a Chronicle for your organisation or project can take 6 weeks to 5 months depending on the data to be integrated, number of interviews conducted, and background research required. The cost range is likely to be $15,000 to $50,000 (+gst).
Five Reasons You’ll be Pleased You Produced an Organisational History Chronicle:
1 An Organisational History Chronicle is the perfect way to mark a significant milestone – 25 years in business? Conclusion of a successful project? Entry into a new export market?
2 A Chronicle captures voices, details and experiences that would otherwise be forgotten over time. In particular, your origin and growth stories are recorded, as well as your expertise and practices, and new innovations and impacts can be highlighted.
3 A Chronicle can strengthen your brand, clarifying your values and competitive offerings for customers and other stakeholders.
4 A Chronicle records the triumphs, as well as acknowledging the challenges and lessons that have shaped your organisation. The contributions of key people are celebrated; this may be particularly meaningful for longstanding family businesses.
5 A Chronicle situates your organisation in relation to external factors such as politics, the environment or economic trends, as well as discussing relationships with your industry and community.
Organisational Chronicles: Chronicling your Company’s Achievements, Influence and Leadership